Leadfacto vs Apollo.io: the best Apollo alternative for recruiters
Apollo.io is a great general-purpose B2B contact database. But recruiters and staffing agencies need more than a search box — they need to spot who's hiring, identify the actual decision-maker, and reach out with something relevant. Here's how Leadfacto compares.
Leadfacto vs Apollo.io — side by side
| Feature | Leadfacto | Apollo.io |
|---|---|---|
| Built for recruiters | ||
| Live hiring signals (61M+ jobs) | ||
| Decision-maker scoring for a specific role | ||
| Verified B2B contacts | 200M+ | 275M+ |
| AI-drafted outreach with company signals | Generic AI writer | |
| Candidate-to-companies matching (bench) | ||
| Sends from your Gmail / Outlook | ||
| Starting price | $49/mo | ~$59/user/mo |
| Free trial | 14 days, no CC | Limited free plan |
| GDPR-compliant EU infra | US-based |
Pick Leadfacto if…
- You recruit — perm or staffing — and want warm leads without list-building
- You want the person most likely to own a hire, not a title filter
- You want the first-line personalization written for you
- You need a bench-to-companies workflow (Pitch Candidates)
Pick Apollo.io if…
- You do generic B2B sales prospecting across industries
- You already have a full SDR team writing outreach in-house
- You need the largest raw contact database possible
Frequently asked questions
Is Leadfacto a real Apollo.io alternative for recruiters?
Yes. Leadfacto is built specifically for recruiters and staffing agencies. Apollo is a general B2B sales tool — it gives you contacts, but you still have to find hiring signals, match the right decision-maker, and write the outreach yourself. Leadfacto detects the hiring company from 61M+ live jobs, ranks the most likely hiring manager, and drafts a personalized email in one workflow.
Does Leadfacto use Apollo's data?
Leadfacto uses Apollo (with fallbacks like Lusha) as one of several enrichment providers under the hood. You get Apollo-grade contact data plus recruitment-specific job signals, tech-stack detection, and decision-maker scoring that Apollo does not provide out of the box.
How is pricing different from Apollo?
Apollo starts around $59/user/month for basic access and scales up quickly once you add advanced filters, phone credits, or dialer. Leadfacto starts at $49/month solo and $199/month for agencies — with hiring signals, contacts, and AI outreach included.
Can I switch from Apollo to Leadfacto?
Yes. Most Leadfacto users keep Apollo for a few months and cancel once they see they no longer need to build lists manually. You can import existing lists and export leads via CSV or webhook.
Which is better for cold outbound to hiring managers?
Leadfacto. Apollo returns thousands of contacts matching a title filter; Leadfacto returns the specific person most likely to own an open hire right now, with the job ad and company signal to reference in your first line.
Try Leadfacto free for 14 days
No credit card. See warm recruiting leads in about 3 minutes.
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